Many tourists flood Italy each year to feel the ambiance, atmosphere, and beauty of this land of endless coastlines. Unfortunately, well-known destinations get swamped, while hundreds of gorgeous villages are overlooked. Lucky you: you can avoid the throngs and enjoy these less-popular-but-equally-lovely locales.
1. Grado, Friuli-Venezia Giulia
Mile upon mile of beautiful beaches bring experienced travelers to this small Italian town. Grado, situated on the Adriatic Coast, has a functioning fishing port and an impressive old-world-style town center. Previous visitors recommend you spend time in Sant’Eufemia Basilica (formerly a cathedral). It should be noted that this landmark also lends a tranquil tone to this charming coastal town.
2. Gaeta, Lazio
Gaeta lies beautifully on cliffs overlooking the sea; it’s a real paradise for adventure tourists. This place is referred to as “the city of a hundred churches” by history buffs, while many visitors choose to enjoy the town’s more leisurely and less academic pursuits. Gaeta. The small town lies between Rome and Naples on the Tyrrhenian Sea.
3. Santa Margherita Ligure, Liguria
Santa Margherita is known worldwide for their delectable red shrimp. This Ligurian coastal town called the “Pearl of Tigullio” is situated in a small bay just inland from busier Portofino. The town is no less charming than its neighbors on the Italian Riviera.
4. Como, Lombardy
Ok, so maybe this one isn’t lesser-known, but it’s too pretty not to mention. The city has long inspired writers, poets, and thinkers, and we think it will spark something in you, too.
5. Pesaro, Marche
Pesaro is a UNESCO creative city of music as home to some of the best operatic works worldwide. Partiers and sunbathers love Pesaro for its unspoiled white, sandy beaches. It’s hard to find a more unique combination of seaside holiday and high art.
6. Monopoli, Puglia
Aged Monopoli is stunning, with its alluring walkable streets and medieval cityscape. The Castle of Charles V adds depth and charm to its already impressive beaches. Immerse yourself in the Mediterranean air of southern Italy, dining on luscious cuisine and basking in the sun.
7. Viareggio, Tuscany
Viareggio is a coastal town with posh beaches, art palaces, and 1960s-style retro beach clubs spread across sun-kissed sand. Spectacular carnivals are held in the city with parades and masked balls. Its long sandy beaches represent the ultimate holiday hot spot where globetrotters can also enjoy Tuscan nightlife coupled with culture and beach fun.
8. Chioggia, Veneto
Think of Chioggia as a mini Venice, located about 15 miles south along the Veneta Lagoon. This beautiful city has a web of canals, colorful houses, and a busy fish market. If you’re already visiting bustling Venice, Chioggia makes the perfect day trip getaway. Stroll the narrow alleyways and try every kind of fresh fish you can imagine.
9. Cortina d’Ampezzo, Veneto
The Winter Olympics will hold events in this Alpine town in 2026. Known for its stunning beauty, culture, and sporting activities, you’ll rub shoulders here with wealthy Italians. Save money by visiting in the off-seasons.
10. Tropea, Calabria
Tropea in deep southern Italy has arguably one of the most beautiful beaches in all of Europe. Like all of Italy, Tropea is known for its food, and the town specializes in succulent red onions. It’s still overlooked by most tourists, but may not be for long.
11. Norcia, Umbria
Norcia is home to some of the world’s best pork and cured meats. Since Roman times, the town has prided itself on its exceptional skill in butchery. Even inveterate vegans can find things to love about Norcia, from its focus on the art to its access to the Sibillini Mountains.
12. Palmanova, Friuli Venezia Giulia
Fortified Palmanova is called the starry city for its unique shape, but it’s more like a jewel. The city’s star-shaped wall was built by the Venetian administration in 1593 and is now a UNESCO World Heritage Site. For side trips, Palmanova has easy access to Slovenia and Croatia.
