Published On: November 13th, 2023Categories: MSN

What’s Your Favorite Pantone Color of the Year?

What’s Your Favorite Pantone Color of the Year?

Have you ever wondered where all those colors of the year come from? Who decides, and how do they come up with them? The concept was originated by Pantone, the undisputed king of color and creators of the Pantone Matching System.

When you work in industries like advertising or printing, you buy big, expensive books of swatches with all the available Pantone colors. Designers use the books to choose colors for things like logos, and printers use them to make sure the finished product (like a sign or poster) is a perfect match. Your company’s official Pantone color is a law you don’t break: think of Home Depot orange (Pantone 165) or Starbucks green (Pantone 3425).

The color of the year is big business. Hundreds of products are made featuring the color, from sneakers to kitchen knives, and many paint companies now announce their own annual pick.

You can see how colors are meant to capture the national mood, like 2002’s True Red in response to the patriotism stirred by 9/11 or 2021’s juxtaposition of gray against bright yellow to capture our feelings about the pandemic.

To learn more, The Hustle did a deep dive into who chooses the color of the year, how they choose it, and the impact it has. Here’s each winning Pantone Color of the Year since 2000, along with the latest color for 2023. Which one is your favorite?

2000

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Cerulean Blue

2001

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Fuchsia Rose

2002

Photo Credit: Expatsi.

True Red

2003

Photo Credit: Expatsi.

Aqua Sky

2004

Photo Credit: Expatsi.

Tigerlily

2005

Photo Credit: Expatsi.

Blue Turquoise

2006

Photo Credit: Expatsi.

Sand Dollar

2007

Photo Credit: Expatsi.

Chili Pepper

2008

Photo Credit: Expatsi.

Blue Iris

2009

Photo Credit: Expatsi.

Mimosa

2010

Photo Credit: Expatsi.

Turquoise

2011

Photo Credit: Expatsi.

Honeysuckle

2012

Photo Credit: Expatsi.

Tangerine Tango

2013

Photo Credit: Expatsi.

Emerald

2014

Photo Credit: Expatsi.

Radiant Orchid

2015

Photo Credit: Expatsi.

Marsala

2016

Photo Credit: Expatsi.

Serenity and Rose Quartz

2017

Photo Credit: Expatsi.

Greenery

2018

Photo Credit: Expatsi.

Ultra Violet

2019

Photo Credit: Expatsi.

Living Coral

2020

Photo Credit: Expatsi.

Classic Blue

2021

Photo Credit: Expatsi.

Illuminating and Ultimate Gray

2022

Photo Credit: Expatsi.

Very Peri

2023

Photo Credit: Expatsi.

Viva Magenta

Jen Barnett of Expatsi in Barcelona
Co-founder at  | Website |  + posts

Jen Barnett is the co-founder of Expatsi, a company that's helped thousands of Americans on their moving abroad journeys. She created the Expatsi Test, an assessment that recommends countries for aspiring emigrants based on lifestyle data. Jen has an MBA from Emory University with concentrations in marketing and innovation. Prior to Expatsi, she created Freshfully and Bottle & Bone—two businesses in the local food space—and spoke at TEDx on being brave. She lives in Mérida, Yucatán, along with her husband and co-founder Brett, pitbull mix Squiggy, and two rotten cats. How can she help you move abroad?